Why is Creativity important in business?

Society tends to categorise people into creative and non-creative types depending on a person's profession or interests. However creativity isn't about whether you can draw but moreover a general approach to everything you do.

So what are the characteristics of a creative person?

  • Curiosity - to learn more & see anything or everything as interesting
  • Imagination - the ability to step into someone else's shoes or another world (including daydreaming)
  • Sense of humour - not taking themselves too seriously all of the time
  • Risk takers - bending or breaking the rules now and again (within reason)
  • Patience - being able to wait for that Eureka moment
  • Excitement - seeing the smallest of things as an opportunity
  • Inspiration - really interested in people and seeks inspiration from a variety of people/places/things
  • Collaboration - always open to work with others on projects
  • Space - to think, experiment & make mistakes!