Why is Creativity important in business?

Society tends to categorise people into creative and non-creative types depending on a person's profession or interests. However creativity isn't about whether you can draw but moreover a general approach to everything you do.

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How can creativity help my business?

It is easy to work out from the list of key characteristics on our previous post how being creative can benefit your business.

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Do you want to add a bit of creativity to your working day?

Then why not start small with a few of these ideas to boost creative thinking...

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Branding: More than just a logo

If you ask many people the meaning of 'branding' they automatically think of a company's logo or marketing campaign, but branding is far more than just a logo.

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